The better you communicate the better you will do
Or, put it another way - He who says it best, wins!
At the end of the day, people are using your website to find a solution to their problem.
We’ll help set your tone, structure, and over all methodology on how you communicate. We’ll help you create, optimize, and rework your content for your customers.
We’ll spruce up your existing content. We’ll help you generate new content. We’ll help you learn how to communicate with your customers on a more personal level.
Search Engine Targeting
The humans come first, and the search engines come in a very close second.
We’ll help you sculpt your content so that search engines take notice.
It’s easy to get lost in sales copy and hot trendy topics. While all copy has it’s place, this isn’t what will bring in the sales month after month.
We’ll help you draft content that will bring returns for years.
Lead Generation Strategy
We all want the big sale, but you can’t forget about all the micro-conversions. We won’t.
You’ve put time, sweat, and equity into your website.
You can’t afford to lose all that hard work by going
for the close as soon as you say hello.
Some site visitors just aren’t ready. We’ll help you capture users at every stage and progress them towards your ultimate goal!
The majority of your site visitors will not be ready to “buy” right away. However, they are often ready to engage.
We’ll capture your users and help you create content that converts them into contacts and leads.
If your website is doing it right, the majority of your traffic isn’t arriving through the home page.
We’ll discover the user intent for every entry point and optimize each first touch accordingly.
You’ll capture more leads when your aim is to progress users to the next step in your sales process, instead of going for the close regardless of the context.
We’ll create CTA’s that encourage customers to move into those next steps using low-friction methods.
Building Your Website / Stage 4
Website Marketing Strategy
Telling is not helping. We’ll help you communicate with your site visitors as if you were both sitting across the kitchen table from each other.
- What keywords are being targeted?
- Which keywords belong to which pages?
- What call to actions need to be implemented?
- Which part of the buyer's journey will be targeted with each CTA?
- What landing pages need to be created for which traffic sources?
- What content needs to be optimzed, tweaked, or removed?
- What part of the sales process will the content need to assist?
Most common website design questions
Can we just use the website copy that is already on my website?
Yes, maybe, and no. Helpful answer, right?
Yes, we will use some of your website copy. You will have SEO equity that you can’t afford to lose. That being the case, you will have website copy that your users and Google have both responded well to. We’d like to keep what’s working.
The rest, well, that will either need to be modified or replaced altogether. Odds are good you’re going to need a considerable amount of new copy. If you didn’t, then you probably wouldn’t be looking for a website. There’s obviously some things that aren’t working or things that could be doing better. Guaranteed, your copy is on that list.
I’m not a writer and I don’t have one on staff, can you take care of all the copywriting for me?
Yes, with your help. You know your business best and we know how to communicate. We’ll need to ask you a bajillion questions to understand your business, but we can handle the heavy pen and paper lifting, no problem.
I don’t have the time and I don’t want to nurture leads or answer questions, I just want to get more leads, so what can we do?
There's two ways to take this. One, it’s a legitimate concern. You’re overworked and taxed to the max, you honestly have zero time to spare with nurturing cold and semi-warm leads. If that’s the case, then no worries, we’ll help you build and plan your website to do the brunt if not all of the nurturing your leads will require.
That being said, human involvement that delivers personalized touches is always ideal and will perform considerably better than even the best automated plan.
If, on the other hand, you technically have the time, but you just don’t see the value in doing so, then that’s another conversation. We can still help, but we’d like to understand a little more on what you actually envision for your website if not to help you get leads.
Our questions will involve your customer personas, the buyer’s journey your customers face, and your specific website goals… essentially, stage 1. If you see the value there, then continue on, we’re a good fit. If you don’t, then we’re probably not your best choice.
I don’t think blogging is relevant and I don’t have the time for it, is that all this stage is about?
No, your marketing strategy is so much more. Yes, it does involve “blogging” but we don’t really care for that moniker or the practice it usually puts in peoples’ minds. We prefer to call it a long-term content marketing strategy.
Do you have another question? Click here and ask away!
So, what kind of website do you need?
It’s never a one-size fits all solution!
A solo-professional needs a completely different marketing solution than an established business with an in-house marketing team. Make sure you’re getting a website that is tailor-made for your business marketing objectives!