Upgrading Spirit Mascot For Better Brand Alignment Within University Family
Indiana University Kokomo approached Dan Design and commissioned a redesign of their primary spirit mark. Their primary concern was two fold. They wanted to modernize their look to better fit within their university system lead by IUPUI, meanwhile retaining their independence with a strong recognizable brand of their own.
The First Stage
Indiana Univeristy Kokomo originally wanted to explore a 3/4 isometric design for their primary Cougar head spirit mark.
The Second Stage
After a substantial exploration process, Indiana Univeristy Kokomo’s Marketing and Athletic departments settled on maintaing the Cougar spirit marks original orientation of a full frontal view.
The Third Stage
Once the primary Cougar full frontal view was finalized, the spirit mark was integrated into IU Kokomo’s primary shield spirit mark. Body orientations were explored during this stage.
The Final Stage
The Cougar mark was finalized and production ready color options were prepared to complete a full mascot production ready suite.
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