Cutting through the noise to help Creative Professionals find their voice over talent.
The Challenge
Audio Architects is a premium source for professional voice over talent. The voice over industry is ruled by a few giant international agencies. Audio Architects problem, how does a smaller talent pool compete against these behemoths?
The Outcome
A brand new website that takes creative positioning against the weakness of the established giants. Reduce Audio Architects talent pool to elite professionals only, saving busy talent scouts immense of amounts of time.
Project Scope
Messaging
Web Design
Web Development
Strategy
Together we defined the primary customers we needed to target. We analyzed their needs and pain-points. This allowed us to understand what website solutions would be the most effective way to connect them.
Design
Audio Architects took advantage of reducing their offering to only great talent that is super easy to find. To get the loyalty of their target market, Audio Architects new website had to make it simple with an increcible experience for their targeted users. This defined how the website would look, perform, and act.
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