Madison Logic

Madison Logic is the largest global B2B Account Based Marketing company. Their platform unifies targeted advertising & content syndication.

They bring sales and marketing together with integrated buyer insights and journey optimization to make every interaction a meaningful one.

The Challenge

Madison Logic is successful and growing, without a doubt, but there’s a saying – “Life is like going the wrong way on a moving sidewalk. Walk and you stay put. Stand still and you go backward. To get ahead, you have to hustle.”

While Madison Logic has been hustling all around, there’s one piece of the puzzle they’ve left on idle for a little too long. Meanwhile, the competition has been hustling.

B2B SaaS is an unrelenting space that is always maturing, and worse, prospects are quicker to trim their options down from 20 to 3 with a simple eye-test – ie. prospects judge a book by the cover.

The Approach

First step: elevate the identity system. The mark must make it possible for prospects to subconsciously judge Madison Logic as an equal to the services and products they’ve already learned to value and respect.

Madison Logic, from the first impression, must “look” the part.

Next steps: clarify the brand position, message, and presentation. Give the prospect a reason within the first 5 seconds to determine Madison Logic’s viability of being a contender and worthy of their evaluation. Help the SDR’s, AE’s, and marketing team members by earning them a seat at the table.

Is your branding causing unnecessary obstacles for your sales and marketing teams?

Interested in discussing a rebrand? Need a “in the ballpark of” price quote?