Engagement Multiplier

An online program that helps small-to-medium sized businesses develop a more engaged and productive team that’s excited to come to work every day.

Unlike other employee engagement companies, they do more than simply set up organizations with a tool and then wish them well.

Employee engagement tools, surveys, and measurement are all part of what they offer, but what makes them different is that they share a passion for the power of engagement by providing expert guidance.

The Challenge

Engagement Multiplier is successful and growing, without a doubt, but there’s a saying – “Life is like going the wrong way on a moving sidewalk. Walk and you stay put. Stand still and you go backward. To get ahead, you have to hustle.”

While Engagement Multiplier has been hustling all around, there’s one piece of the puzzle they’ve left on idle for a little too long. Meanwhile, the competition has been hustling.

B2B SaaS is an unrelenting space that is always maturing, and worse, prospects are quicker to trim their options down from 20 to 3 with a simple eye-test – ie. prospects judge a book by the cover.

The Approach

First step: elevate the identity system. The mark must make it possible for prospects to subconsciously judge Engagement Multiplier as an equal to the services and products they’ve already learned to value and respect.

Engagement Multiplier, from the first impression, must “look” the part.

Next steps:

Clarify the brand position, message, and presentation. Give the prospect a reason within the first 5 seconds to determine Engagement Multiplier’s viability of being a contender and worthy of their evaluation.

Help the SDR’s, AE’s, and marketing team members by earning them a seat at the table.


Is your branding causing unnecessary obstacles for your sales and marketing teams?

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