DEMANDBASE

The leader in Account-Based Marketing (ABM), offers the only Artificial Intelligence-enabled, comprehensive ABM platform that spans Advertising, Marketing, Sales and Analytics.

Their patented IP technology helps B2B businesses identify companies to target, market to them across the web and on their website, and close business faster.

Enterprise leaders and high-growth companies such as Accenture, Adobe, DocuSign, GE, Salesforce and others use Demandbase to drive their ABM strategy.

The Challenge

DEMANDBASE is successful and growing, without a doubt, but there’s a saying – “Life is like going the wrong way on a moving sidewalk. Walk and you stay put. Stand still and you go backward. To get ahead, you have to hustle.”

While DEMANDBASE has been hustling all around, there’s one piece of the puzzle they’ve left on idle for a little too long. Meanwhile, the competition has been hustling.

B2B SaaS is an unrelenting space that is always maturing, and worse, prospects are quicker to trim their options down from 20 to 3 with a simple eye-test – ie. prospects judge a book by the cover.

The Approach

First step: elevate the identity system. The mark must make it possible for prospects to subconsciously judge DEMANDBASE as an equal to the services and products they’ve already learned to value and respect.

DEMANDBASE, from the first impression, must “look” the part.

Next steps: clarify the brand position, message, and presentation. Give the prospect a reason within the first 5 seconds to determine DEMANDBASE’s viability of being a contender and worthy of their evaluation. Help the SDR’s, AE’s, and marketing team members by earning them a seat at the table.

Is your branding causing unnecessary obstacles for your sales and marketing teams?

Interested in discussing a rebrand? Need a “in the ballpark of” price quote?