Culture Amp

Culture Amp makes it easy to collect, understand and act on employee feedback.

They enable HR leaders to make better decisions, demonstrate impact, and turn company culture into a competitive edge.

Culture Amp’s on-demand employee feedback platform is designed and supported by psychologists and data scientists.

The Challenge

Culture Amp is successful and growing, without a doubt, but there’s a saying – “Life is like going the wrong way on a moving sidewalk. Walk and you stay put. Stand still and you go backward. To get ahead, you have to hustle.”

While Culture Amp has been hustling all around, there’s one piece of the puzzle they’ve left on idle for a little too long. Meanwhile, the competition has been hustling.

B2B SaaS is an unrelenting space that is always maturing, and worse, prospects are quicker to trim their options down from 20 to 3 with a simple eye-test – ie. prospects judge a book by the cover.

The Approach

First step: elevate the identity system. The mark must make it possible for prospects to subconsciously judge Culture Amp as an equal to the services and products they’ve already learned to value and respect.

Culture Amp, from the first impression, must “look” the part.

Next steps: clarify the brand position, message, and presentation. Give the prospect a reason within the first 5 seconds to determine Culture Amp’s viability of being a contender and worthy of their evaluation. Help the SDR’s, AE’s, and marketing team members by earning them a seat at the table.

Is your branding causing unnecessary obstacles for your sales and marketing teams?

Interested in discussing a rebrand? Need a “in the ballpark of” price quote?